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Monday, April 10
 

4:00pm CDT

Registration 4pm-6pm
Attendees must check in with us at the GSMCON registration table prior to participating in the event. There are several opportunities to check in. 

From 4-6pm on Monday, registration will be located just outside the Expo on the convention center's 2nd floor. If you miss this opportunity, you can still go directly to the Welcome Reception (in the Chaparral Room on the 38th floor of the hotel) from 7-9pm on Monday and get your name badge as you enter. Enjoy the reception and get your bag & swag on your way back out the door! 

Tuesday morning, conference registration moves back to outside the Expo area on the 2nd floor of the convention center.
Monday April 10, 2017 4:00pm - 6:00pm CDT
Expo 400 N Olive St, Dallas, TX 75201

7:00pm CDT

Welcome Reception
Mingle with speakers, attendees and sponsors in the Chaparral room with an amazing view of Dallas from the 38th floor. Enjoy light snacks and cash bar. Snap a selfie with your new friends in front of our red carpet photo backdrop!

Our 2017 welcome reception is sponsored by ArchiveSocial! 
Monday April 10, 2017 7:00pm - 9:00pm CDT
Chaparral Room Sheraton Dallas, 400 Olive St., Dallas, TX
 
Tuesday, April 11
 

7:00am CDT

Continental Breakfast
Start the day off right with our continental breakfast buffet. Stop in anytime from 7-8 a.m., but make sure to wrap up a few minutes before the Opening Session - you don't want to miss it!
Tuesday April 11, 2017 7:00am - 8:00am CDT
Lone Star C 400 N Olive St, Dallas, TX 75201

7:00am CDT

Registration 7am-5pm
Attendees must check in with us at the GSMCON registration table prior to participating in the event - to get your name badge & swag! Registration is located just outside the Expo on the convention center's 2nd floor. 
Tuesday April 11, 2017 7:00am - 5:00pm CDT
Expo 400 N Olive St, Dallas, TX 75201

8:00am CDT

Kickoff & Opening Keynotes: Facebook & Hootsuite
Master of Ceremonies Kristy Dalton, aka "GovGirl", leads the kickoff session of GSMCON! Featured keynote speakers include Katie Harbath of Facebook and Hootsuite's Jaime Stein. 
Tuesday April 11, 2017 8:00am - 9:30am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session

9:30am CDT

Expo Open 9:30am-5pm
Meet our sponsors and network with attendees in the Expo area. 
Tuesday April 11, 2017 9:30am - 5:00pm CDT
Expo 400 N Olive St, Dallas, TX 75201

9:45am CDT

Creating a Social Media Plan
Speaker:
Kaitlin Keeler, Oakland County, MI

Session Description:
In this digital mobile-first age, social media plays a critical role in citizen engagement, customer service, and promoting government services. For social media to be successful and sustainable, measurable and realistic goals must be set that are integrated into your agency’s marketing strategy and communications plan. In this session, we’ll discuss how to create a social media plan that integrates marketing fundamentals and social media best practices with authentic content and superior customer service to increase engagement and deliver real-world results.  Additionally, participants in this interactive session will receive best practice and strategy templates they can customize for their agencies.

Tuesday April 11, 2017 9:45am - 10:45am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

9:45am CDT

Mobile Video on the Go
Speakers:
Lt. Christopher Cook & Zhivonni Cook, Arlington Police Department, TX

Session Description:
Public safety agencies can make amazing videos and inspiring content through their mobile phones. This session will explore the benefits, operational aspects, and provide guidance on creating compelling content that will resonate with communities. Learn from one of the best police departments in the nation when it comes to innovative approaches to connect with broad audiences.
 

Tuesday April 11, 2017 9:45am - 10:45am CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

9:45am CDT

Oh Snap: Why the City of Las Vegas Went All In on Snapchat
Speaker:
Jennifer Davies, City of Las Vegas, NV

Session Description:
Snapchat is the second most-used social network behind Facebook and more than half of its users access the app daily. This session will cover what the aha moment was for the city’s social media team to jump on board and will give attendees ideas on how to get buy-in, start using the platform, cross promote content and maintain content on a weekly basis. 

Tuesday April 11, 2017 9:45am - 10:45am CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

10:45am CDT

Networking Break
Come on over to the Expo area and network with sponsors, speakers & attendees. Coffee & Tea served.
Tuesday April 11, 2017 10:45am - 11:00am CDT
Expo 400 N Olive St, Dallas, TX 75201

11:00am CDT

Sponsor Speed Dating & Raffles
Our high-level sponsors get 5 minutes on the countdown clock to give their best elevator pitch and to try to win you over. This is a must-see, high energy session that everyone comes to watch! Get your raffle ticket at the door as you enter the room. After every speaker, we pull a ticket for electronics, t-shirts and more!
Tuesday April 11, 2017 11:00am - 12:00pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session

12:00pm CDT

Luncheon
Enjoy the lunch hour between sessions and fill up with our lunch buffet.
Tuesday April 11, 2017 12:00pm - 1:00pm CDT
Lone Star C 400 N Olive St, Dallas, TX 75201

1:15pm CDT

Keynotes & #gsmconQA
Our favorite social media attorney Julie Tappendorf returns to GSMCON2017 for an interactive Q&A with attendees - answering top questions about social media policies. Join in on Twitter using #gsmconQA. Also, hear from Grande Lum, former director of the U.S. DOJ Community Relations Service, as he unveils new research from the Divided Community project that will be of great interest to government social media managers.

Speakers: Julie Tappendorf & Grande Lum 
Tuesday April 11, 2017 1:15pm - 2:15pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session

2:30pm CDT

FaceOff: Snapchat vs. Instagram
Speakers:
Dionne Waugh, Jefferson Cy, CO, Sheriff's Office & Kate Kimble, City of Fort Collins, CO

Session Description:
Snapchat and Instagram are both powerful communication tools with rapidly expanding followings. They're also mortal enemies in the social media world engaged in constant new-feature warfare. How can you integrate both into your digital strategy to reach a young, active audience? This interactive session will compare and contrast their unique features, discuss why both are important, share time-saving hacks, and show how you can use these growing platforms to their full potential. 

Tuesday April 11, 2017 2:30pm - 3:30pm CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

2:30pm CDT

Social Media for Behavioral Change
Speaker:
Michelle Bellon, Rescue | The Behavior Change Agency

Session Description:
Reaching young people in an authentic way can be challenging. To engage them, campaigns must align messaging with core cultural values and lifestyles. By segmenting your audience and utilizing a channel-specific strategy with a mix of culturally-relevant lifestyle messaging, campaigns can increase engagement. Learn how state and local health campaigns have developed lifestyle-driven content, in-feed social media contests on Facebook, and digital experiences that appeal to young people’s values and drive behavior change 

Tuesday April 11, 2017 2:30pm - 3:30pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

2:30pm CDT

Social Media in Civil Unrest
Speakers:
Grande Lum & William Froehlich, Divided Community Project

Session Description:
How can social media support community leaders focused on building community trust or are working to address divisive community issues or civil unrest? Using the Divided Community Project’s new report—developed with the input of social media experts, civic leaders and community advocates from across the country—this break-out session will offer strategies for community leaders dealing with community division against the backdrop of the opportunities and challenges of social media.

Tuesday April 11, 2017 2:30pm - 3:30pm CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

3:30pm CDT

Networking Break
Come on over to the Expo area and network with sponsors, speakers & attendees. Coffee, tea and light snacks served.
Tuesday April 11, 2017 3:30pm - 3:45pm CDT
Expo 400 N Olive St, Dallas, TX 75201

3:45pm CDT

How to Sell Social Media to Your Agency’s Leadership
Speaker:
Janine Marin, Digital Honey 

Session Description:
Selling the value of social media to your leadership team is a common challenge. Most of the confusion and reluctance comes from a fear of the unknown or lack of understanding. No doubt, getting buy-in from your leadership team is a goal we all have and it is attainable! After this session you, will walk away with a clear framework that will help you verbalize how social media can contribute to your agency goals and tried-and-tested solutions to tackle common roadblocks. 

Tuesday April 11, 2017 3:45pm - 4:45pm CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

3:45pm CDT

Managing Social Media on a Shoe String Budget
Speakers:
Kristin Banchero & Natalia Bowser, Montana Highway Patrol  

Session Description:
Nothing is better than free. We will show you how to leverage free resources such as employee social media advocates, community events and other social media tools such as apps and built-in analytics to maximize your impact and engagement. No fulltime PIO? No problem. We'll cover organizing tasks, harnessing the power of followers as brand ambassadors and creating evergreen content that can be re-purposed in multiple ways while managing other fulltime duties. 

Tuesday April 11, 2017 3:45pm - 4:45pm CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

3:45pm CDT

Social Storytelling that Doesn’t Suck
Speaker:
Miri Rodriguez, Microsoft Corporation

Session Description:
We all know the power of storytelling. Stories spark emotion. Appeal to our human side. They connect and engage us. But somewhere between trying to find their 'social voice', and leveraging storytelling to humanize the brand, organizations have neglected the essence of their mission and vision, and at times failed to incorporate into their story. In this session, you will learn how to find your agency's true 'social voice' for effective brand storytelling. 

Tuesday April 11, 2017 3:45pm - 4:45pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

4:45pm CDT

Vendor Networking
Come on over to the Expo area and network with sponsors, speakers & attendees. Coffee, tea and light snacks served.
Tuesday April 11, 2017 4:45pm - 5:00pm CDT
Expo 400 N Olive St, Dallas, TX 75201

5:30pm CDT

Restaurant Romp
This is a great way to meet attendees! We will have a number of restaurants on stand-by to seat groups of GSMCON attendees together. Sign up for the restaurant of your choice at the GSMCON registration table by 1:15pm on Tuesday. (Each person is responsible for covering his/her own bill.)
Tuesday April 11, 2017 5:30pm - 8:00pm CDT
Multiple Locations Sheraton Dallas, 400 Olive St., Dallas, TX
 
Wednesday, April 12
 

7:00am CDT

Continental Breakfast
Start the day off with an enhanced continental breakfast buffet.
Wednesday April 12, 2017 7:00am - 8:00am CDT
Lone Star C 400 N Olive St, Dallas, TX 75201

7:00am CDT

Registration 7am-5pm
Most of our attendees will have already checked in at the GSMCON registration table, but any late arrivals may pick up their name badge & swag at Registration located just outside the Expo on the convention center's 2nd floor. 

GSMCON staff at Registration are always available to answer any attendee questions!
Wednesday April 12, 2017 7:00am - 5:00pm CDT
Expo 400 N Olive St, Dallas, TX 75201

8:00am CDT

Keynotes: LinkedIn, CIA & NATO
Emma Nicolle and Kathleen So of LinkedIn's dynamic government team will take the stage with new insights for GSMCON attendees on taking our use of the platform to the next level. 

Then we'll feature a panel interview with Franky Saegerman of NATO and Carolyn Reams of the CIA for an alternative perspective on social media management in the public sector. Don't miss this session! 
Wednesday April 12, 2017 8:00am - 9:00am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session

9:00am CDT

Expo Open 9:00am-5pm
Meet our sponsors and network with attendees in the Expo area. 
Wednesday April 12, 2017 9:00am - 5:00pm CDT
Expo 400 N Olive St, Dallas, TX 75201

9:15am CDT

Accessible Social Media for an Inclusive Community
Speakers:
Cecilia Warren, Maryland Dept of Disabilities & Emily Allen, Maryland Emergency Mgmt Agency 

Session Description:
Does your communication plan ensure that social media reaches all members of the community? Preparedness and public safety messages miss a significant portion of the community if they cannot be accessed with assistive technology. Learn how to adapt your social media messages to make them accessible. Strategies to overcome common accessibility barriers will be discussed. Discover tools that you can start using today to improve the accessibility of your agency's social media campaign. 

Wednesday April 12, 2017 9:15am - 10:15am CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

9:15am CDT

Advanced Twitter Bootcamp: Beyond the Digital Bullhorn
Speakers:
Capt. Chris Hsiung, Mountain View PD, CA & Capt. Zach Perron, Palo Alto PD, CA 

Session Description:
All new and updated for 2017, this session provides advanced tips from the heart of Silicon Valley on how to fully leverage the power of Twitter for any discipline within government. It includes groundbreaking research findings that demonstrate the value of two-way engagement on Twitter, and gives specific recommendations on how to tweet in order to generate more opportunities for back-and-forth conversations with the public. Presenters live-tweet Q&A from the stage in this fast-paced and high-energy workshop. 

Wednesday April 12, 2017 9:15am - 10:15am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

9:15am CDT

How To Rock Your Broadcasts on Periscope and Facebook Live
Speaker:
Kerry Shearer,  Kerry Shearer Communications

Session Description:
Livestreaming is the fastest-growing area in social media, allowing you to build close connections with your audience. In this fast-moving session, Kerry Shearer ("The Livestream Expert" on Periscope and Facebook Live) shows you why your agency needs to be livestreaming, and how to do it effectively. Kerry will also demo the tech tools that ensure high quality broadcasts! Kerry is a former longtime PIO for Sacramento County and broadcaster. 

Wednesday April 12, 2017 9:15am - 10:15am CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

10:15am CDT

Extended Networking Break
Come on over to the Expo area and network with sponsors, speakers & attendees. Coffee & tea served.
Wednesday April 12, 2017 10:15am - 10:45am CDT
Expo 400 N Olive St, Dallas, TX 75201

10:45am CDT

PowerTalk
This year, we will have simultaneous PowerTalk discussions in all breakout rooms. These are high energy discussions and we are working on a re-vamped format this year. Stay tuned! 
Wednesday April 12, 2017 10:45am - 11:45am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201

10:45am CDT

PowerTalk
This year, we will have simultaneous PowerTalk discussions in all breakout rooms. These are high energy discussions and we are working on a re-vamped format this year. Stay tuned! 
Wednesday April 12, 2017 10:45am - 11:45am CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201

10:45am CDT

PowerTalk
This year, we will have simultaneous PowerTalk discussions in all breakout rooms. These are high energy discussions and we are working on a re-vamped format this year. Stay tuned! 
Wednesday April 12, 2017 10:45am - 11:45am CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201

12:00pm CDT

Luncheon
Enjoy the lunch hour between sessions and fill up with our lunch buffet.
Wednesday April 12, 2017 12:00pm - 1:00pm CDT
Lone Star C 400 N Olive St, Dallas, TX 75201

1:15pm CDT

Golden Post Awards & GSMO Council Election Results
Watch our special awards program as we recognize some of the best achievements ingovernment social media! We'll display the winning entries and list the reasons why you need to be using these tactics in your own agency. 

Stay until the end as we announce the GSMO council election results! Nominations will open a couple of weeks before the event and all active GSMO members are eligible to vote. 
Wednesday April 12, 2017 1:15pm - 2:30pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session

2:30pm CDT

Networking Break
Come on over to the Expo area and network with sponsors, speakers & attendees. Coffee, tea and light snacks served.
Wednesday April 12, 2017 2:30pm - 2:45pm CDT
Expo 400 N Olive St, Dallas, TX 75201

2:45pm CDT

Metrics Matter: Guiding Your Social Media Strategy Through Measurement
Speaker:
Erin Bryce, City of North Port, FL 

Session Description:
Learn how to focus your social media measurements to what matters most in this interactive workshop designed to give you the tools to prove your social media is impactful. Matching metrics to your agency's overall communication goals is paramount. This workshop will provide you with a solid "how to" method to match your agencies overall social media strategy with metrics and take your strategy to the next level. After all, metrics do matter.

Wednesday April 12, 2017 2:45pm - 3:45pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

2:45pm CDT

Public Official Social Account Management
Speaker: 
Chris Weidel, Office of Mayor Megan Barry, Nashville, TN

Session Description:
Nashville Mayor Megan Barry has a countdown of how many days she has left in office - how much time remains to make a difference. As Mayor Barry's social media ghost, Chris tracks a different number: haters won over. Proposing "Connection is King," Chris urges account managers to look beyond standard analytics and focus on relationship building and responsiveness. This session will provide tips for public official accounts as well as how departments can leverage those accounts.

Wednesday April 12, 2017 2:45pm - 3:45pm CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

2:45pm CDT

Why You Can’t Afford NOT to Advertise on Social Media
Speaker:
Jennifer Alvarez, Town of Gilbert, AZ

Session Description:
Social media advertising is intimidating. The fear of public perception and budget limitations keep many agencies from pursuing social media advertising opportunities. Every agency does some sort of advertising whether for an upcoming event, program or service. Long gone are the days of community-wide mailers. Traditional forms of advertising are outdated and flat out expensive. From Facebook to Snapchat, find out how you can, and why you should, move your advertising budgets to social media. 

Wednesday April 12, 2017 2:45pm - 3:45pm CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

4:00pm CDT

Active Shooter: Managing the Viral Reality
Speakers:
Bronlea Mishler, Skagit County, WA & Kyle Moore, Washington State Patrol

Session Description:
On Sept. 23, 2016, a gunman opened fire in Burlington's Cascade Mall, killing 5 people, then vanishing. Social media exploded. Learn how Skagit County and the Washington State Patrol managed information - from on-scene reports, to photos of the suspect, to broadcasting press briefings via Periscope, and eventually identifying victims and sharing community support resources. Learn how to identify priorities, communicate key messages, fill the information void and manage rumors. 

Wednesday April 12, 2017 4:00pm - 5:00pm CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

4:00pm CDT

Facebook Live and the Role of Breaking News in Government
Speaker:
Timothy Martin, City of Roanoke, VA

Session Description:
Facebook Live continues to reshape how local governments do social media. Its popularity has allowed localities to connect with citizens like never before. In this session, you’ll hear from the award-winning communications and media coordinator for the City of Roanoke. Over the last year, Roanoke has attracted hundreds of thousands of viewers on Facebook Live by bringing breaking news to its citizens before reporters even get to the scene. See examples, lessons learned, and discover why breaking news should be a part of your city or county social media model. 

Wednesday April 12, 2017 4:00pm - 5:00pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

4:00pm CDT

Social Media Under the Influence
Speaker:
Brett White, City of West Hollywood, CA

Session Description:
The City of West Hollywood is a small town of 35,000 people situated in the middle of the entertainment capital of the world - Los Angeles, CA. Getting their social media messaging heard in this competitive and media savvy environment requires a creative and sometimes daring approach. In this session, we'll explore how a government agency can effectively leverage social media influencers to amplify their messaging and successfully reach more citizens in the process. 

Wednesday April 12, 2017 4:00pm - 5:00pm CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session
 
Thursday, April 13
 

7:00am CDT

Continental Breakfast
Start the day off with an enhanced continental breakfast buffet.
Thursday April 13, 2017 7:00am - 8:00am CDT
Lone Star C 400 N Olive St, Dallas, TX 75201

7:00am CDT

Registration 7am-12:15pm
Most of our attendees will have already checked in at the GSMCON registration table, but any late arrivals may pick up their name badge & swag at Registration located just outside the Expo on the convention center's 2nd floor. 

GSMCON staff at Registration are always available to answer any attendee questions!
Thursday April 13, 2017 7:00am - 12:15pm CDT
Expo 400 N Olive St, Dallas, TX 75201

8:00am CDT

Keynote: Nextdoor and City of Dallas Q&A

This session includes keynote remarks from Nextdoor co-founder and chief architect Prakash Janakiraman.

Also, the City of Dallas’ own Sana Sayed, Director of the Public Information Office, will answer Q&A led by Anil Chawla. 

Thursday April 13, 2017 8:00am - 9:00am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session

9:00am CDT

Expo Open 9-11:45am
Meet our sponsors and network with attendees in the Expo area. 
Thursday April 13, 2017 9:00am - 11:45am CDT
Expo 400 N Olive St, Dallas, TX 75201

9:15am CDT

Drone Technology & Social Media
Speakers:
Mary Jo Flynn, Sacramento County OES & Sarah K Miller, SK Miller Consulting 

Session Description:
Drone technology - or Unmanned Aerial Systems (UAS) are taking over the hobbyist market. Updated FAA rules make it easier to obtain the required certifications to fly. Learn the basics of what you need to implement a UAS program for your agency. Discuss opportunities to integrate footage into social media strategies, including pre-recorded and live aerial broadcasts. Identify best practices for aerial photography and what makes a captivating social media post from the sky.

Thursday April 13, 2017 9:15am - 10:15am CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

9:15am CDT

How to Incorporate Humor in Government Social Media
Speaker:
Katie Nelson, Mountain View PD, CA

Session Description:
"A day without laughter is a day wasted," or so they say. Learn how and when to incorporate humor into your social media strategy by utilizing pop culture references, GIFs, memes and playful descriptors on video or image captions. Learn how to play with words and engage your community by humoring them and humanizing yourself. 

Thursday April 13, 2017 9:15am - 10:15am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

9:15am CDT

Is Blogging Dead? NO! Learn Why it Still Works
Speaker: Jay Socol, City of College Station, TX

Session Description:
Stop relying on press releases & embrace the power and flexibility that blogging provides. Learn how to make blogging the centerpiece of your outreach strategy and earn solid ROI: More-accurate media coverage, organizational buy-in, increased authenticity and transparency, and better-informed citizens and employees.

Thursday April 13, 2017 9:15am - 10:15am CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

10:15am CDT

Networking Break
Come on over to the Expo area and network with sponsors, speakers & attendees. Coffee & Tea served.
Thursday April 13, 2017 10:15am - 10:30am CDT
Expo 400 N Olive St, Dallas, TX 75201

10:30am CDT

#whatthehelicopter: Flying High with Social
Speaker:
Jennifer Herber, Austin PD, TX 

Session Description:
This session will highlight how the Austin Police Department uses their unique hashtag #whatthehelicopter, Periscope and other tools to inform, engage and occasionally entertain followers. The session will include tips and tricks for successful social media communications, social media challenges unique to law enforcement and how APD uses social media in critical incidents. 

Thursday April 13, 2017 10:30am - 11:30am CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  Breakout Session

10:30am CDT

Canva: Social Media Graphics Without a Designer
Speaker:
Cindy Solis, City of Corona, CA

Session Description:
How we deliver messages is just as important as the message itself! In this session, you will unravel a well-kept secret: Canva! It is a simple, user-friendly resource to help government communicators create professional graphics without the need for a designer. From flyers to social media graphics, Canva is a tool you will want in your tool bucket, a complete game changer! 

Thursday April 13, 2017 10:30am - 11:30am CDT
Lone Star A2 & A3 400 N Olive St, Dallas, TX 75201
  Breakout Session

10:30am CDT

Educating Voters on Ballot Initiatives Using Social Media
Speakers:
Amanda Keller & Sharon Watson, Johnson County, KS Government

Session Description:
Residents generally don't love paying higher taxes. So how do we help voters understand the value in a tax increase without violating legal boundaries of educating versus advocating?! We'll explain the approach that the Johnson County, Kansas public information office took to using Facebook, Twitter and Nextdoor to educate voters about a 1/4-cent sales tax increase, which passed in Nov. 2016. Learn from our education campaign's challenges and successes to improve yours. 

Thursday April 13, 2017 10:30am - 11:30am CDT
Lone Star A1 400 N Olive St, Dallas, TX 75201
  Breakout Session

11:45am CDT

Closing Remarks & Raffle Prizes

Let’s end GSMCON in style with a “Best of GSMCON” conversation led by Kristy Dalton. We’ll discuss where government social media is heading over the next year and more.

Be on time and don’t miss the fun and double the raffle prizes. You must be present to win!

Thursday April 13, 2017 11:45am - 12:15pm CDT
Lone Star Ballroom B 400 N Olive St, Dallas, TX 75201
  General Session
 
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