GSMCON2017

Speaker:
Kaitlin Keeler, Oakland County, MI

Session Description:
In this digital mobile-first age, social media plays a critical role in citizen engagement, customer service, and promoting government services. For social media to be successful and sustainable, measurable and realistic goals must be set that are integrated into your agency’s marketing strategy and communications plan. In this session, we’ll discuss how to create a social media plan that integrates marketing fundamentals and social media best practices with authentic content and superior customer service to increase engagement and deliver real-world results.  Additionally, participants in this interactive session will receive best practice and strategy templates they can customize for their agencies.